Product manufacturing or branding of a brand of product Things that must be considered and given great importance in the production process are Many packaging boxes may overlook this important thing. May be able to see what to sell if the product or product is of good quality If you are wrong because the packaging is the first thing that customers will see as the first rank and is what attracts customers to see the product. If the liquid product, the packaging is more important First of all, look at the meaning, importance and role of the packaging first.
Packaging means packing or packaging for use in packing goods. Which is the science and art of packing products by using modern technology Along with environmental safety at the right cost It can be concluded that packaging means scientific and artistic processes that make packaging. By using modern technology And the packaging must protect the product in perfect condition from the source to the customer Not to damage the product
Packaging is therefore important as follows.
- Maintain quality and protect products The packaging is designed to keep products or products from being damaged by heat, sunlight or contamination and helps protect products during transportation.
- To facilitate transportation and ease of storage Increase the speed of transportation because it can combine the unit of the product to be the same. For easy picking and moving, such as liquid drinks, can be packed in bottles or cans that are placed in crates
- To promote marketing Because the packaging is the first thing that consumers see The packaging must perform all the details of the product. And must have a beautiful, distinctive look, attracting consumers to have the demand for that product
When knowing the importance of the packaging Let’s see what the role of the packaging box is.
The role of the packaging box is as follows.
- Serves to support products Pack the products together in groups according to the shape of the packaging.
- Act to protect Prevent products from being damaged or broken.
- Acting to maintain product quality in perfect condition
- Acts as a label showing details of products such as trademarks Production ingredients information
- Acting to attract customers Product meaning Interested customers
- Acting to set the selling price higher From the beauty of packaging, adding value to the product
- Serves to facilitate the placement and transportation
Can not deny that the packaging Is very important in both business and brand building The packaging has many benefits, not just packing products. Just having a beautiful packaging is more than half the victory.